Done well, this approach is:

• More predictive — Every candidate answers the same role-relevant questions, scored against the same criteria

• Fairer — It does not include biographical details that trigger bias, widening access for under-represented and socially disadvantaged groups

• AI-resilient — Responses grounded in personal motivation and judgement are far harder to outsource convincingly than a CV

• Better for candidates — Transparent, engaging, and capable of returning fast, personalised feedback to every applicant, not just the successful ones